G3 Marketing + ProCamps

Adidas + Dick’s Sporting Goods: DRIPPED-OUT CLEATS Drop

Adidas and Dick’s Sporting Goods teamed up with the Little League World Series to unveil the new AdiZero Afterburner 8 NWV Dripped-Out cleats. This product drop consisted of 3 events, East Coast Pro, the Little League Baseball World Series, and the Little League Softball World Series and each event dropped a different colorway. While Adidas and Dick’s handled the merchandise, G3 took on the task of building out the physical spaces for the players and orchestrating the product reveal.

With just 3 weeks to plan and build out the event, we hit the ground running and presented several concepts to Adidas for the product release. Due to not having the measurements of each space, there were 2 options for the cleat unveil at each location to ensure we were fully prepared for any constraints. Option 1 included a chandelier of baseball equipment and new cleats to create the illusion that the equipment was dripping down from the ceiling. Option 2 included podiums that were “dripping” with paint in the corresponding colorway featuring the new cleats. In addition to the cleat unveiling, we provided plans for distribution, a make-your-own bucket hat interactive setup, photo booth, and a branded lounge for players to hang out in their down time. Once Adidas signed off on the plans, we teamed up with Rooted Creative to work through production and event activations.

Photos courtesy of Rooted Creative.

P&G: HOuse of Health

The Kroger Wellness Festival is an annual event designed to help people live healthier lives by taking a holistic approach to healthy living. P&G created the theme “House of Health” for their booth and featured several of their brands in the nutrition, fitness, health and beauty care spaces.

After an initial meeting, I developed the branding for the activation as well as the external and internal design of the booth. All colors in the word mark and booth are pulled from the color palettes of the featured P&G brands. The exterior of the booth features a wooden house-like structure outfitted with flowers and greenery. The interior of the booth features a table for each of the featured brands as well as an interactive prize wheel and photo booth at the back of the tent to encourage attendees to explore the booth and engage with the products as they make their way through the space.

Event marketing: Social Media

Duracell: North America Sales Meeting

In order for Duracell to host their North American Sales Meeting virtually, a freestanding website was developed. This website allowed all attendees to browse the agenda, sessions, breakout rooms, and more from one platform to streamline the event. It also allowed for conversations to happen within the platform and provided a place for attendees to take notes directly on the page.

BRANDING:

Apparel:

All ProCamps events required 3 unique shirt designs for campers, coaches, and athletes.