uc Alumni association

UC Homecoming: Social Media

Hey 'Cats! Where are we going?
Down the Drive!

Drawing on the excitement of Homecoming at the University of Cincinnati, the social media marketing for the event focused on the micro and macro moments of the weekend. Whether you’re hanging out with old friends at the Kickoff Party, watching the band go “Down the Drive” during the parade, or cheering on the Bearcats during the game, there is something for everyone to enjoy.

Awareness Months: Social graphics

The UC Alumni Association values unique backgrounds, experiences, and perspectives – welcoming and leveraging individual contributions to collaborate, create, innovate and compete in a global society. Encouraging a sense of belonging among the 340,000+ alumni world-wide, UCAA aspires toward inclusive excellence by leading with courage and compassion, and treating each other with dignity and respect.

In an effort to further the goals of the organization, I created a suite of graphics to feature our outstanding alumni during Black History Month, Women’s History Month, Asian Pacific American Heritage Month, Pride Month, and Hispanic Heritage Month. Working with the Director of Alumni Engagement, Inclusive Excellence, we have identified a handful of alumni for each month and have been able to feature 60+ Bearcats since launching the strategy in 2022.